MEC Lunar New Year 2024
Illustration and concepts completed for Mountain Equipment Co-Op’s 2024 Lunar New Year Campaign. The brief was to incorporate the Lunar Dragon with the outdoors and bring it into MEC's ethos.
The illustration was used as the main banner on the homepage for the duration of the Lunar New Year campaign and was also displayed across all social platforms including instagram and email.
My Role
Illustration
Date
2024